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Bluebella Fifty Shades of Grey Collection

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Above: Bluebella Fifty Shades of Grey Black Label Collection’s Tie Cuff and Soft Open Bandeau bra.

“An elegantly erotic Fifty Shades of Grey ‘Black Label’ lingerie collection is launched to reflect Christian Grey and Anastasia Steele’s ‘after dark’ relationship.”

Bluebella’s Black Label range has been inspired by the erotic journey of discovery of the book’s lovers Christian Grey and Anastasia Steele. It has been launched ahead of the Fifty Shades movie’s general release February 13. The six new pieces, developed in conjunction with E L James, reflect the bondage themes of the best-selling books.

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Above: brief and body onepiece.

“…let your imagination run wild.”

Bluebella founder Emily Bendell said: “This collection was inspired by the deeply erotic journey of discovery between Christian and Ana. Bondage-inspired strap detailing and cut out panelling combine with delicate luxe sheer mesh to create a powerfully provocative look.”

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Above: Soft Triangle Bra and Brief.

Prices start at just £12 for the tie-ups and go up to £19 for the brief and thong, £26 for the suspenders, £30 for the bra and £55 for the body.

“The Fifty Shades Soft Triangle Bra and Brief are deeply sensual yet can be worn beautifully under everyday clothes as a delicious secret just waiting to be discovered,” said Emily.

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“The Fifty Shades Black Label Body can be worn as a show stopping onepiece, but also tied in a variety of ways to restrain or contain…let your imagination run wild.”

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This new collection is available exclusively at – famous for offering luxurious and sensuous designs at High Street prices. It is aimed at couples who want to explore Christian and Ana’s fantasies at home. E L James said: “The Fifty Shades of Grey Black Label Collection really captures the essence of Christian and Anaʼs after-dark relationship – luxurious, provocative and elegantly erotic.”

Learn More about the Bluebella Black Label Collection


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