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Fifty Shades of Grey – The Official Pleasure Collection Launches April 8 in USA

The FSOG range developed by adult retailer and manufacturer Lovehoney who worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey

“I’m delighted to see the authentic Fifty Shades of Grey Official Pleasure Collection finally available in the USA, the home of Ana and Christian,” says E L James.

Europe’s fastest-selling adult product launch ever, the Fifty Shades of Grey Official Pleasure Collection, is at last coming to the USA. The legendary silver pleasure balls, handcuffs, crops and erotic products featured in the record breaking worldwide bestselling trilogy Fifty Shades of Grey will be available from April 8th 2013.

Fifty Shades of Grey collection_with_boxes

The Fifty Shades of Grey Official Pleasure Collection is the only official licensed range of Fifty Shades of Grey sex toys and bondage items. The range has been developed by adult retailer and manufacturer Lovehoney, in association with the trilogy’s author E L James. Lovehoney worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.

Fifty Shades of Grey Bed frame & Flogger 3

“I’m delighted to see the authentic Fifty Shades of Grey Official Pleasure Collection finally available in the USA, the home of Ana and Christian,” says E L James. “Americans were the first to succumb to the intensity of their passionate romance, and every item in this luxurious official collection has been specially chosen by me to help fans of the trilogy enjoy the Fifty Shades experience on a whole new level.”

Fifty Shades of Grey anal-beads-boxed

“We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey Official Pleasure Collection,” says Lovehoney co-founder Neal Slateford. “The trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”

Lovehoney partner Dean Elliott comments, “The Fifty Shades of Grey Official Pleasure Collection is beautifully packaged, discreet and couple-friendly. Each product is supplied with a luxurious storage bag and comes with suggestions for use and tips on introducing the items into a relationship.”

FSOG_Poster_700x1000_UK_1_OL

“This is an incredible opportunity for retailers to really make the most of the Fifty Shades of Grey phenomenon” – Dean Elliott

“This is an incredible opportunity for retailers to really make the most of the Fifty Shades of Grey phenomenon,” says Elliott. “The Fifty Shades of Grey Official Pleasure Collection is the only range that allows stores to feature the iconic branding seen by tens of millions of American women. It’s the biggest brand our industry has ever seen.”

With product names inspired by passages from the books, the initial range of 20 soft bondage products and toys includes the signature Inner Goddess Silver Pleasure Balls, the Submit To Me First Time Bondage Kit and the Twitchy Palm Spanking Paddle. MSRPs are between $12.99 and $69.99.

Fifty Shades of Grey Metal Handcuffs, Feather Tickler, Champagne Glasses - Mirrored Surface

Neal Slateford emphasized the support his company is providing retailers who carry the new collection. “We have some great point of sale materials, beautiful videos we have a TV ad, all of this is available to retailers to create fantastic Fifty Shades of Grey experience at their store.

All of the retailer support items will be available on a separate website, www.playlikegrey.com, which will go live around the time of the launch.

Asked about the sales potential, Neal said, “What [retailers] are getting is a whole new avenue of sales and a whole new group of customers they can appeal to. I think there’s a lot of women out there whose interest was peaked by the book, who are not comfortable going to an adult store but are looking for a new environment to buy this kind of product and that’s a tremendous opportunity for lingerie store owners.”

Fifty Shades of Grey boxes-and-bags

Neal also noted that many retailers have already successfully tied in the Fifty Shades of Grey experience at their store, but now with the officially licensed range, they can take leverage of E L James’ approved vision to a whole new level. “A lot of retailers have done unofficial events based around the book, calling them Fifty Shades of Play for example. Now, with our officially licensed products you are authorized to use the Fifty Shades of Grey name now, you can use the logo in your adverts and give that reassurance that this is an officially licensed product. There is no guessing that this range whether it’s the stuff from the book – it is E L James’ vision of what is in the book. There is no doubt, “Am I buying the real thing?” This is the real thing. This is the vision realized.”

Distributors for the range will be announced shortly.

Wholesale Questions

Dean Elliott
dean@lovehoney.com

Michelle Marcus
michelle@lovehoney.com

Phone: Lovehoney LLC, Dallas: 214-887-0505

Press Questions?

Krista Arendsen
krista@lovehoney.com

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Comments
3 Responses to “Fifty Shades of Grey – The Official Pleasure Collection Launches April 8 in USA”
  1. Wilfredo Nieves says:

    i resently opened a Adult Novelty Shop, i’m interested in having these products available for my clients

    Regards

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  1. […] Fifty Shades of Grey – The Official Pleasure Collection features 20 sex toys and soft bondage items; including the amazingly popular Inner Goddess Silver Pleasure Balls, ben wa balls that have seen one of the largest spikes in sales. Bringing the collection to North America, Lovehoney ensures that consumers worldwide can buy and enjoy the official products approved by author E L James herself. […]

  2. […] Fifty Shades of Grey – The Official Pleasure Collection features 20 sex toys and soft bondage items; including the amazingly popular Inner Goddess Silver Pleasure Balls, ben wa balls that have seen one of the largest spikes in sales. Bringing the collection to North America, Lovehoney ensures that consumers worldwide can buy and enjoy the official products approved by author E L James herself. […]



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