Business of Pleasure Lingerie Journal
Facebook Google+ Instagram Pinterest Twitter

ILS August 2015 Recap

Oh la la Cheri booth ILS Summer 2015 Recap

Above: a customer admiring an Oh la la Cheri style.

“The secret is not buying more..it is buying better.” – Michael Moreira, International Lingerie Show.

The International Lingerie Show (ILS) wrapped up earlier this month in Las Vegas with a generous selection of lingerie, accessory and pleasure product brands during three days for visiting buyers and press.

Tia Lyn Booth

Above: Tia Lyn Lingerie.

Spectrade, the show’s organizers recognize the tough retail environment everyone is facing and they encourage retailers to take stock of both their inventory and best practices.

Xposed Skinz Bikinis Xposed Skinz Bikinis

Above: Xposed Skinz Bikinis.

“The secret is not buying more..it is buying better.” suggests Spectrade’s Michael Moreira. “Look to new vendors. They might have the items you are missing. Perhaps trying to move a little upscale or putting in a a few lower prices items.”

Gregg Homme Booth

Above: Gregg Homme Booth.

And the truth is, the ILS Show is an excellent platform for retailers looking to expand their brand horizons. ILS exhibitors range all price points in all categories from pleasure products to intimates.

A great example at this edition of the show is seen in two brands — Evae Evae Couture Lingerie and Fantasy Lingerie.

Evae Evae Couture Lingerie Evae Evae Couture Lingerie

First up, Evae Evae Couture Lingerie is a high-end brand with a special niche for custom cut and fit wedding inspired pieces that is designed and made in Hawaii by Eva Hubenakova. The pieces are gorgeous, elegantly designed and crafted. Some styles like the Monica three-piece ensemble retail for several hundred dollars.

Fantasy Lingerie Premiere Hanging Collection Fantasy Lingerie Premiere Hanging Collection

Fantasy Lingerie offers an equally stunning range — Première Hanging Collection — that will also fit nicely in boutiques. Styles retail competitively at under $100. At the show, the brand showcased styles like the Madison Corset & Panty Set, Bridgette Lace Bra & Skirt with Matching Panty and Bella Kimono Lace Robe.

Seven til Midnight booth

For retailers looking for highly merchandisable items (especially by the counter), Seven ’til Midnight showcased their wide collection of accessories that range from bondage-inspired styles to elegant lace masks. The brand also presented looks from their holiday collection to visiting buyers as well.

Eva Vibrator

Above: Eva by Dame Products.

Retailers looking for a new, luxurious looking pleasure product should give the Eva Vibrator a spin. Eva is a hands-free vibrator that provides women the clitoral stimulation they want during Sex. The toy’s unique, flexible wings keep the vibrator in place by comfortably tucking under a woman’s labia majora. Eva comes in lavendar and aqua, retails for slightly over $100 and is one-size-fits-most.

Je Joue Ooh

Above: Ooh by Je Joue.

Giving customers a DIY approach to their pleasure is Je Jou’s new Ooh collection of vibrators. Ooh by Je Joue is a range of pick ‘n’ mix pleasure accessories that allow you to personalise your own pleasure and experiment with our range of colourful collectables. “Start with a motor, pick a shape (or two!) and let the fun begin…” says the brand. Customers also have the option of buying the brand’s unique Pleasure Kits. Either way, customers have the option of spending as little or as much as they want on the collection and building on the experience over time. A great concept!

Lapdance POS display

Above: the Lapdance POS display.

If you missed the show, don’t worry, we’ve included several images from the three-day trade event. The next edition of ILS is slated for April 4th, – 6th, 2016 at the Rio Hotel in Las Vegas.

More info

To learn more about ILS, please visit: lvlingerieshow.com
or contact Michael Moriera: michael@spectrade.com

Dynashape Intimate Team

Above: the Dynashape Intima Team.

Vibratex Booth

Above: the Vibratex booth.

Luz de la Riva Sahara

Above: Luz de la Riva’s new Sahara.

iCollection Booth

Above: iCollection Booth.

Jackie Gstring

Julie France Bodyshapers

Above: Julie France Bodyshapers.

ILS August 2015 Recap Gallery

Comments are closed.

About Us

Copyright © 2008 - 2012
Seven Hills Multimedia, LLC
All Rights Reserved · No part of this website may be reproduced without the written consent of the Publisher, Luis Paredes

Archives