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ILS Fashion Dinner

Seven til Midnight

Above: Seven ’til Midnight.

Last month, the International Lingerie Show shook up its 20 year old runway show by turning it into a Fashion Dinner for buyers, exhibitors, guests and press.

The Fashion Dinner was held in the Rio’s 38,884 square foot Amazon ballroom, a huge space that’s normally dominated by a runway that juts into the center of the space. The setting was set with 200 tables prepared for 2,000 guests. (ILS would later confirm 1,890 dinners were served that night.)

Dreamgirl

Above: Dreamgirl.

On the floor, arrows marked off where models would flow from the room’s edges towards the stage to pose and snake their way back around the ballroom for buyers to see their garments from all angles.

Ajour USA

Above: Ajour USA.

Reactions were mixed with some buyers and exhibitors encouraged by the change while others preferring the original runway show.

Lillian Moss and Scott McGregor of Adam & Eve in Greenfield, Massachusetts said they were pleasantly surprised by how well the Fashion Dinner worked. They enjoyed the sit down meal versus the buffet, and the close-up view of lingerie on models.

Showgirl Head dress

Cubeon Pitts of Divine Pleasures said, “The new format of the fashion show is a great idea, but the execution left room for improvement. The microphone system was T.E.R.R.I.B.L.E.. We couldn’t hear the announcer so a lot people weren’t paying attention from what I saw.”

Jackie G String

Above: Jackie G-String.

Cubeon also suggested a shorter time frame between meals and models would have improved and shortened the Fashion Dinner experience which lasted over two hours with 192 looks from brands like Seven ’til Midnight, Rago, Julie France Shapewear, Ajour and many more.

Seven til Midnight

Above: Seven til Midnight.

Mark your Calendars

The next edition of the International Lingerie Show is scheduled for September 12 – 14, 2016 at the Rio Hotel in Las Vegas and again for March 27 – 29, 2017. Brands interested in exhibiting should contact John Pace at info@spectrade.com.

ILS Fashion Dinner Gallery

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