Editor’s Note: The Gasm was part of LELO’s 2013 April 1st campaign. From the company’s website: “The ‘launch’ of GӒSM is a joke”

“Our new GӒSM concept is a perfect example of LELO yet again blazing trails” – US Sales and Marketing Director Donna Faro

Always at the helm of innovation, our friends over at LELO are unveiling the world’s first eco-friendly DIY-assembly vibrator with rotation charging to coincide with the brand’s 10-year anniversary.

Beautifully embodying the style and quality LELO has become famous for, GӒSM is a multi-speed, fully-waterproof personal massager.

Key features include:

ο Easy self-assembly in less than 1 minute
ο On-call LELO representatives available 24 hours a day to assist on proper assembly and use
ο Made from 100% recycled compressed wood pulp and rubber in beautiful shade of forest green
ο Long-lasting battery fully rechargeable with manual hand-crank technology (Allen key included)
ο Arrives in new flat-packaging solution for even more savings and reduced environmental impact
ο Savings on assembly, shipping and storage go directly to customers, who can get GӒSM for USD 179.99

US Sales and Marketing Director Donna Faro said, “Our new GӒSM concept is a perfect example of LELO yet again blazing trails in an industry we defined a decade ago. We’re all incredibly excited to share GӒSM with women and couples everywhere wanting to put together their own pleasure – one piece at a time.”

For more information on GӒSM please email pr@lelo.com.