Business of Pleasure Lingerie Journal
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Dreamgirl Instagram Contest

Dreamgirl International has announced that as part of its on-going initiatives to increase consumer brand awareness and to stimulate user engagement, it will launch several social media-driven sweepstakes from now through the end of the year. Unveiled today through Instagram, Dreamgirl is offering three lucky winners the chance to win a schoolgirl-themed bedroom costume from its signature Red Diamond-capped packaged lingerie collection. “We’ve noticed some great feedback... Read More

Fever Lingerie Collection

Above: Fever’s Mistress: Studded Bodystring, Leatherette with Panties. The panties come attached to the bodystring, allowing the wearer to indulge in uninhibited role-play fantasy. Fever’s debut range of role-play inspired lingerie is meant to raise eye-brows and pulses. In a selection of styles and sizes designed to flatter all body-shapes, the lingerie collection includes inspirational pieces ranging from the demure dress to the more daring three-piece crotchless... Read More

Rubie’s Costume Company Hires New Managing Director of Licensing and Business Development

Rubie’s Costume Company Inc. announced Stephen Stanley as the company’s new Managing Director of Licensing and Business Development. Stanley comes to Rubie’s with over 20 years of experience in the licensing industry, most recently as the Senior Vice President of Global Licensing at Jakks Pacific. He previously served as Co-President of costume-maker Disguise Inc. Having started his career with Hasbro Toys, Stanley has an extensive knowledge of and commitment to brand management... Read More

Delicious of New York Launches 2013 Costume Collection

“The animal hood trend was not only popular this past Halloween season; the style also dominated mainstream fashion, so naturally the addition of these furry characters was a must for Delicious,” – Patty Gatto, Delicious National Sales Director Delicious of New York, a division of Rubie’s Costume Company Inc. recently introduced its new 2013 costume collection. “This new line of Delicious and Playboy by Delicious costumes made its eye-catching debut at the... Read More

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