Business of Pleasure Lingerie Journal
Facebook Google+ Instagram Pinterest Twitter

Wood Underwear Camouflage

Wood Underwear Camouflage

“With this new line, we are flipping the idea of camo on its head,” – Terresa Zimmerman, founder of Wood Underwear.

Wood Underwear LLC, a brand working hard to eliminate ugly, uncomfortable underwear for men, has announced a new custom “camo” collection for guys who want to stand out, not blend in. 
 
“With this new line, we are flipping the idea of camo on its head,” said Terresa Zimmerman, founder of Wood Underwear. “It’s a fresh, cheeky twist on a classic print—and it doesn’t hurt that the new collection is softer and more comfortable than ever. Using camouflage to stand out is just another move to make men more aware of the underwear they put on. Less of an afterthought. More of an active fashion statement. We want guys to actively choose the style, fit, color and pattern that makes them look and feel their best, and not settle for bad, ugly underwear. No more passion-killers.”
 
Wood Underwear Camouflage 2

“It’s a fresh, cheeky twist on a classic print—and it doesn’t hurt that the new collection is softer and more comfortable than ever.” – Terresa Zimmerman.

Zimmerman’s movement is catching on, too. Men are spending more than ever on apparel— $60 billion last year in the United States— and underwear is the most rapidly growing apparel category for men.

Wood Underwear Camouflage 3
 
Wood Underwear’s Fall/Winter 2014 collection features a version (no side seams) of the brand’s five classic styles in three new custom “camo” prints—digital, forest and liquid camo. It comes in a new Tencel (eucalyptus) blend fabric, with cotton and elastane for comfort and structure. Lenzing Tencel has additional moisture-, thermo- and microbial-control properties.
 

Wholesale Questions?

Terresa Zimmerman
info@woodunderwear.com
+1.310.339.4355
www.woodunderwear.com

Comments are closed.

About Us

Copyright © 2008 - 2012
Seven Hills Multimedia, LLC
All Rights Reserved · No part of this website may be reproduced without the written consent of the Publisher, Luis Paredes

Archives